A Small Group Report of a Market Investigation Essay

A Small Group Report of a Market Investigation - Essay Example The investigation will thus aim at determining the factors that have led to rapid expansion of smartphone industry in Australia. Additionally, the investigating the smartphone market in Australia is crucial in establishing the branding, product offering, and effects of increased smartphone usage on the growth of the mobile industry. By establishing the smartphone market situation, it is possible to come up with, marketing strategies that can help in increasing the growth of the market (Witter, 2011, Web; TechSci Research, 2012, Web). Investigation of the smartphone market in Australia should aim at determining the production concepts, aspects regarding the smartphones features, the marketing strategies, and factors affecting the market. Production concepts worth investigating include the methodologies used in manufacture and the length of period that smartphones have been in production and how they differ from other phones. On marketing, aspects such as selling methods, holistic marketing strategies, and the needs of customers are worth exploring. Focusing on the above aspects is important since they can help determine the status on smartphone market in Australia and predict the future of the Smartphone App development (IBISWorld, 2012, Web). Smartphones are increasingly becoming popular in Australia where they are replacing feature pones such as Nokia. A large percentage of mobile users in Australia are turning to smartphones due to its multiple useful applications. Smartphone App Developer’s industry in Australia is expected to continue growing rapidly in next decade. The rapid growth of Smartphone App development industry is due to the great demand for smartphones in Australia, which has resulted in increased allocation of resources to expand the technology hence quality of smartphones. Additionally it is important to consider the demand for the different types of